چکیده مقاله
In an era dominated by digital transformation and evolving consumerpreferences, the hospitality industry stands at a crossroads, necessitatinginnovative management strategies to navigate its complexities This paperdelves into the strategic utilization of Key Performance Indicators KPIs within hotel management, highlighting their critical role in drivingoperational efficiency, enhancing guest satisfaction, and optimizingfinancial performance Through a mixed methods research approach,combining quantitative analysis of hotel performance data with qualitativeinsights from industry case studies, the study elucidates how a balanced andstrategic application of KPIs can provide hotel CEOs and managementteams with the actionable insights needed for informed decision making Findings reveal that operational KPIs like Occupancy Rate and Cost PerOccupied Room, guest centric KPIs such as Net Promoter Score, andfinancial KPIs including Revenue Per Available Room play pivotal roles inoptimizing hotel operations Theoretical implications extend to theprinciples of the Resource Based View, Service Dominant Logic, and leanmanagement, positioning data as a strategic asset essential for competitiveadvantage and service excellence Practically, the study offers a roadmapfor implementing KPI driven strategies, emphasizing the importance ofdata driven decision making, personalization of guest experiences, and thepursuit of operational excellence This research contributes to the strategicmanagement literature within the hospitality sector, advocating for a datadriven,KPI centric approach as fundamental to achieving sustainablesuccess and growth in the competitive hospitality landscape
کلیدواژهها
نویسندگان
SeyyedAbdolHojjat MoghadasNian
Tarbiat Modares University
Zahra Moslehi
Università della Svizzera italiana
شیوه ارجاع
MoghadasNian, SeyyedAbdolHojjat and Moslehi, Zahra,1403,Enhancing Hotel Management Through KPI-Driven Strategies: AGuide for CEOs in the Hospitality Industry,8th International Conference on Management, Tourism and Technology,Tehran
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی31 اردیبهشت 1403 · تهران