چکیده مقاله
This research paper delves into the topic of digital marketing strategies and their application in the recruitment of international students by higher education institutions Given the increasingly competitive landscape in the global education market, effective marketing tactics, particularly those in the digital sphere, have become essential The study seeks to identify and analyze the effectiveness of various digital marketing tools in promoting higher education to international audiences A thorough literature review is presented, which covers the significance of digital marketing in higher education, the use of social networks as a marketing tool, and the identification of the most effective social media platforms for higher education marketing strategies
کلیدواژهها
نویسندگان
اکرم آقانسب
دانشجوی دکتری جغرافیا و برنامه ریزی شهری دانشگاه آزاد اسلامی، واحد یادگار امام
Mohammadamin Zandifard
Master's student in Entrepreneurship at the University of Tehran
جواد سلمانیان
دانشجوی دکتری تخصصی مهندسی نرم افزار کامپیوتر دانشگاه آزاد اسلامی، واحد ساری
علی خیرخواهان
کارشناسی ارشد مهندسی فن آوری اطلاعات گرایش تجارت الکترونیک دانشگاه آزاد اسلامی، واحد علوم و تحقیقات
شیوه ارجاع
Zandifard, Mohammadamin,1402,Effective Digital Marketing Approaches in Global Higher Education Recruitment: Strategies, Tools, and Impact,The 7th National Conference on Management and Electronic Commerce,Tehran
ارائهشده در
مجموعه مقالات هشتمین کنفرانس ملی مدیریت و تجارت الکترونیک30 اردیبهشت 1403 · تهران