چکیده مقاله
this study examines how cultural values influence consumer decision making with respect to online purchase intention in Iran and Malaysia The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality As a result, comparing the Iranian and Malaysian models of online purchase intention, Website trust significantly affected the frequency of online shopping in the Malaysian model, but it did not in the Iranian model The perceived Website privacy and Website quality significantly affected online shopping frequency in the Iranian model, but not in the Malaysian model The implications of the study were discussed
کلیدواژهها
نویسندگان
Seyyed Mohammad Sadiq Eshaghi
PhD Student of Marketing ManagementFaculty of Administrative & Economics University of Isfahan Isfahan,Iran
Mona Afshardoost
Master of Business AdministrativeInternational Business School Universiti Teknologi Malaysia Kuala Lumpur, Malaysia
Mohammad Mehdi Ahmadi
Master of International MarketingFaculty of Management and AccountingAllamehTabataba’i University Tehran, Iran
شیوه ارجاع
Eshaghi, Seyyed Mohammad Sadiq and Afshardoost, Mona and Ahmadi, Mohammad Mehdi,1395,Antecedents of Online Purchase Intention: A Cross-National Study Between Iran and Malaysia,10th International E-Commerce Conference ECDC2016 with an approach to E-Tourism,Isfahan
ارائهشده در
یازدهمین کنفرانس بین المللی تجارت الکترونیک ECDC201727 فروردین 1395 · اصفهان