چکیده مقاله
in recent years, Corporate Social Responsibility is a sensitive issue received considerable attention and it is essential for the survival of any organization Excellent organization as responsive organizations, Transparency and accountability to their stakeholders for their performance, to its commitments are to social responsibility through self expression values and Make sure that these commitments current are throughout the organization This way, Social responsibility will be to their mutual benefit, the organization has more moral and more integrated approach to benefits and the public and interested parties and the harvest will be better than the performance and strengths of the organization on the other hand, In the marketing world today concept brand personality have Charming and attractive, So that the brand personality core and variable nearest customer decisions when buying know The goal of this research, examing the relationship between corporate social responsibility and brand personality This study is applied and in terms of nature Descriptive Analytical and In order to collect are used information about the literature of library materials such as books and scientific journals The results of this study indicate that there is a positive and significant relationship between the dimensions of social responsibility and brand personality Keywords: Legal Responsibility, Economic Responsibility, Ethical Responsibility, Philanthropic Responsibility, Brand Personality
کلیدواژهها
نویسندگان
Hadi Teimouri
Assistant Professor of Management Department,University of Isfahan, Isfahan, Iran
Zohre Fehrest
MBA Student of Management DepartmentUniversity of Isfahan, Isfahan, Iran
شیوه ارجاع
Teimouri, Hadi and Fehrest, Zohre,1395,Corporates Social Responsibility: Administrative Requirements Promoting the Brand Personality,10th International E-Commerce Conference ECDC2016 with an approach to E-Tourism,Isfahan
ارائهشده در
یازدهمین کنفرانس بین المللی تجارت الکترونیک ECDC201727 فروردین 1395 · اصفهان