چکیده مقاله
by advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores Of course, this is more evident in the case of some products and industry so that some products than can be obtained from their physical stores, can provide from electronics stores and via the Internet now Electronic retail expansion has been accompanied by discussions and new issues and Customers have special attention to these issues; one of the items discussed are ethics Because customer and electronic seller don’t have Face to face contacts, Ethics are very important It is better to focus on ethics and trust of customers, encouraged them to revisit the website and repurchase This research proposed model about customer perception of electronic retailer’ ethics and its impact on revisit and repurchase intention from retailer’s website and tested it among the customers who purchase products electronically from some websites
کلیدواژهها
نویسندگان
Fatemeh Golalizadeh
Ph D Student of Business Management Marketing, University of Isfahan, Isfahan, Iran
Mandana Sharifi
Ph D Student of Business Management Marketing University of Isfahan, Isfahan, Iran
شیوه ارجاع
Golalizadeh, Fatemeh and Sharifi, Mandana,1395,Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website,10th International E-Commerce Conference ECDC2016 with an approach to E-Tourism,Isfahan
ارائهشده در
یازدهمین کنفرانس بین المللی تجارت الکترونیک ECDC201727 فروردین 1395 · اصفهان