چکیده مقاله
Nowadays, the use of AI tools in online businesses is becoming widespread However, there is limited understanding of the antecedents and consequences of using ChatGPT Therefore, with a focus on ensuring a satisfying user experience, the current research has investigated the effect of several usability related determinants on different components of consumers' behavioral loyalty This research was conducted in the housing industry, and hence the population was buyers referred to real estate offices: the ones who had previously experienced ChatGPT as well as those who experienced it during the research By employing convenience sampling, data obtained from 392 real estate buyers were collected and analyzed utilizing SEM As hypothesized, appropriateness recognizability, user interface aesthetic, and learnability
نویسندگان
Mohammad Hasan Bilondia
PhD Candidate, Department of Management, Torbat Heydarieh Branch, Islamic Azad University, Torbat Heydarieh, Iran
Alireza Hadadian
Associate Professor, Department of Management, Ferdowsi University of Mashhad, Mashhad, Iran
Ali Hosseinzadeh
Assistant Professor, Department of Management, Torbat Heydarieh Branch, Islamic Azad University, Torbat Heydarieh, Iran
OmidAli Kharazmi
Assistant Professor, Department of Geography, Faculty of Literature and Humanities, Ferdowsi University of Mashhad
شیوه ارجاع
Bilondia, Mohammad Hasan and Hadadian, Alireza and Hosseinzadeh, Ali and Kharazmi, OmidAli,1403,Survey of ChatGPT Users' Experiences in Iran,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز