چکیده مقاله
The aim of this study is to investigate the effect of destination attitude and image onthe intention to visit green hotels on Kish Island by determining the effect of the modifyingrole of gender The present study was applied in terms of its purpose and descriptive surveyin terms of its nature and data collection method The statistical population of the study isall customers of Kish Island hotels who have traveled to Kish Island during the past year The statistical population was assumed to be unlimited according to the announcedstatistics and an online questionnaire was distributed to different tourism groups, and 329responses were identified as analyzable The collection tools used in the present studyincluded the standard questionnaires The research findings showed that the components oftourism destination image including Effective Image And Cognitive Image and attitudetowards destination have a positive and significant effect on the intention to revisit greenhotels in Kish The hypotheses of the modifying role of gender in the relationship betweendestination attitude and visit intention, as well as destination image and visit intention, werenot confirmed
کلیدواژهها
نویسندگان
Mehrdad Maleki Verki
Master of Business Administration, Malayer University, Malayer, Iran
Muhammad Piri
Assistant Professor, Department of Management, Faculty of Literature andHumanities, Malayer University, Malayer, Iran
Ghazal Barzi
MA Student, department of business management, faculty of literature and human sciences,Malayer University, Malayer, Iran
Noshin Zahedpure
MA Student, department of business management, faculty of literature and human sciences,Malayer University, Malayer, Iran
شیوه ارجاع
Maleki Verki, Mehrdad and Piri, Muhammad and Barzi, Ghazal and Zahedpure, Noshin,1403,Eco-Friendly Hotels Visit Intention of Kish Island:Empirical Investigation; Roles of Gender, Attitude,Image Destination,The second international conference on maritime economy with geographic characteristics in tourism and maritime,Bandar Abbas
ارائهشده در
مجموعه مقالات دومین کنفرانس بین المللی اقتصاد دریاپایه با رویکرد حکمرانی در گردشگری دریایی و ساحلی3 بهمن 1403 · بندرعباس