چکیده مقاله
Since doing any transaction in online environment requires mutual trust, thus, according to an electronic environment that lack face to face meeting of both parties and the possibility ofvisible and physical touch of what is being traded, the security and trust will lead to doing transaction with the acceptance of risk This issue is the major challenge in gaining trust in ecommerce In this paper, decision making in e commerce was modeled and then the level oftrust in e commerce was assessed using CP Nets by identifying, introducing and evaluating the variables affecting decision making The results of the study indicate that corporate factors and business model have the greatest impact on customers’ decision making to trust or distrust in e commerce for fulfilment of every e transactions
کلیدواژهها
نویسندگان
Issa Najafi
Computer Engineering Department , Quchan University of Advanced Technolog, Quchan , Iran;
شیوه ارجاع
Najafi, Issa,1395,Decision-making modeling and evaluation of e-trust in e-commerce with using Colored Petri Nets,4th National Congress of Electrical and Computer Engineering of Iran,Tehran
ارائهشده در
مجموعه مقالات چهارمین کنفرانس بین المللی مهندسی برق و کامپیوتر23 دی 1395 · تهران