چکیده مقاله
With the advent and development of e commerce and its benefits, Many companies and business interested to participate in this type of business The most important problem in this type of business is retain the customers Ease of access to other companies in online business, will ensure that if the Customer was dissatisfied with the company, quickly Refer to the competitors In this study, some of the factors affecting customer e satisfaction for competitive advantage in the online environment were discussed model has been empirically validated through survey data collected from 378 people of The neighborhoods of Narmak in Tehran with 25000 people SPSS 24 was selected for analyse the data The results indicate that the factors significant have positive and direct relationship on customer e satisfaction Also the result shows that quality of service, website quality and Infrastructure, affect In order of priority on customer e satisfaction The results of this research can help in a competitive advantage in the e commerce
کلیدواژهها
نویسندگان
Seyed Hamed Jafarpour
M A Student in Information Technology Engineering, MehrAstan Institute of Higher Education, Astane_Ashrafiyeh, Guilan, Iran
Abbas Mahmoudabadi
Faculty Member in Industrial Engineering MPIE , MehrAstan University, Gilan, Iran,
Azam Andalib
Faculty Member in Computer Engineering Group, Rasht Branch, Islamic Azad University, Rasht, Guilan, Iran,
شیوه ارجاع
Jafarpour, Seyed Hamed and Mahmoudabadi, Abbas and Andalib, Azam,1395,The impact of service and website quality, shopping experience and infrastructure on online customers satisfaction,4th National Congress of Electrical and Computer Engineering of Iran,Tehran
ارائهشده در
مجموعه مقالات چهارمین کنفرانس بین المللی مهندسی برق و کامپیوتر23 دی 1395 · تهران