چکیده مقاله
E commerce, as one of the most significant economic transformations in the digital age, plays a crucial role in shaping market structures and business methods This article analyzes the importance of strategic management in the success of e commerce businesses, examining the challenges and opportunities present Additionally, it provides strategies for creating viral and effective advertising content on social media based on recent research The findings of this study, based on new and reliable data, will be practical for managers and researchers in this field
کلیدواژهها
E-commerce Strategic Management SWOT Analysis Viral Content Creation Digital Advertising E commerce
نویسندگان
Ali Mazaheri Salehi
MA graduate, Faculty of Entrepreneurship, University of Tehran, Iran
شیوه ارجاع
Mazaheri Salehi, Ali,1403,Strategic Management in E-commerce: Analyzing Challenges, Opportunities, and Viral Content Strategies,3th international conference of political science, management, economics and accounting,Hamadan
ارائهشده در
مجموعه مقالات سومین همایش بین المللی علوم سیاسی , مدیریت ، اقتصاد و حسابداری27 مرداد 1403 · همدان