چکیده مقاله
Rapid advances in the field of wireless technology plus the vast ownership base of cell phones have led banks to invest substantially in developing mobile banking Though the rate at which mobile banking has been embraced is still significantly lower than expectations As such, there is an obvious need to initiate research to determine the factors that would have a positive effect on the adoption of mobile banking To address this issue, present study adopts the Unified Theory of Acceptance and Use of Technology UTAUT to recognize these factors and their impact on the adoption of mobile banking A sample of 400 respondents was used in this study from which it can be empirically concluded that individual intention toward mobile banking is much affected by social influence, performance expectancy and trust, in this particular order of influence Current study also revealed that gender had a significant moderating effect on performance with regard to the intention toward mobile banking
کلیدواژهها
نویسندگان
Arvin Roozitalab
MSc in executive strategic management; Islamic Azad University, Saveh, Iran
امین نیک پور
عضوهیات علمی گروه مدیریت دانشگاه آزاد اسلامی واحد کرمان
محسن دادالله پور
دانشجوی دکتری مدیریت دولتی با گرایش خط مشی و تصمیم گیری دانشگاه آزاد اسلامی واحد کرمان
معصومه زنگنه
دانشجوی دکتری مدیریت دولتی با گرایش رفتار سازمانی دانشگاه آزاد اسلامی واحد کرمان
شیوه ارجاع
Roozitalab, Arvin,1400,The Intention of Mobile Banking in Iran based on the UTAUT Model and its Empirical Evidence,Sixth International Conference on Management, World Trade, Economics, Finance and Social Sciences,Tehran
ارائهشده در
مجموعه مقالات ششمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی30 اردیبهشت 1400 · تهران