چکیده مقاله
This research examines and evaluates the marketing ability of small and medium sized businesses SMEs in international markets and identifies factors affecting their performance Based on the analysis of data collected from a representative sample of SMEs, this study provides useful and valid results for increasing marketing capabilities in SME organizations in international environments In addition, recommendations and strategies are provided to improve the marketing performance of SMEs in international markets Marketing researchers and experts have discussed the relationship between marketing activities and company performance However, the entrepreneurial perspective, as a background factor for the marketing activities designed and implemented, has not been linked to the company's performance In doing so, the authors examine the relationship between the invisible and visible parts of marketing performance in the context of the marketing process of international SMEs The main effort of this article is to examine marketing capabilities as antecedents of performance in international markets and also to understand the relationship between the entrepreneurial attitude of SMEs and their marketing capabilities A research model developed by the authors was used for empirical analysis, based on 209 questionnaires from SMEs in the manufacturing industry
کلیدواژهها
نویسندگان
SHAHRAM ZENDEH DEL SABET
Phd. student of urban planning and master's degree in geography and urba planning with a focus on( improvement and renovation ) , and civil technology engineering - construction and expert in forensic sciences and management of the graduate education and
Shabnam Latifi
Graduated with a master's degree in accounting, Tehran Azad University of Science and Research
Saeed Yadegari
Economics, Management and Policies for Global Challenges, Small and medium enterprises in international markets, University of ferrara
شیوه ارجاع
Latifi, Shabnam and Yadegari, Saeed,1402,Evaluating the marketing competence of small and medium enterprises (SMEs) in international markets,The 14th International Conference on Management, World Trade, Economics, Finance and Social Sciences
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی29 شهریور 1402