چکیده مقاله
E commerce, as a dynamic and evolving industry, requires precise market analysis and the identification of new opportunities This article examines effective study methods for market analysis and the identification of new opportunities in e commerce based on the Ketabdaneh approach Initially, the importance of market analysis and its role in understanding customer behavior and predicting market changes is discussed Then, market research methods, including primary and secondary research, as well as data analysis using analytical tools and predictive modeling, are introduced The article also addresses the identification of new opportunities through competitor analysis and customer needs, highlighting the development of new products and services as a key strategy Furthermore, effective tools and techniques, including SWOT and PESTEL analysis, as well as the use of social networks for gathering customer feedback, are explored The challenges and obstacles in data analysis and the Ketabdaneh approach are also discussed These challenges include data quality and resistance to organizational changes, which can impact the decision making process Ultimately, this article concludes that by utilizing effective methods and the Ketabdaneh approach, businesses can enhance their performance and increase market share This article serves as a guide for businesses to improve their commercial strategies and identify new opportunities in the world of e commerce, helping managers and decision makers make better decisions using available data, thereby achieving sustainable growth and greater success Additionally, the article emphasizes the importance of innovation and flexibility in the face of rapid market changes and underscores the necessity of creating a suitable organizational culture for embracing change and continuous improvement Moreover, case studies of successful businesses in this field can serve as models for other businesses, demonstrating how data analysis and opportunity identification can be leveraged for their benefit Finally, this article examines future trends in e commerce and the impact of new technologies on this industry, advising businesses to always seek innovation and process improvement to remain competitive in the market
کلیدواژهها
نویسندگان
Zahra Rezaei Barzani
Master's student in Entrepreneurship Management, Development major, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
Faezeh Rezaei
Master of Business Administration, E Commerce Major, Khansar University, Isfahan Province, Iran
شیوه ارجاع
Rezaei, Faezeh,1403,Effective Study Methods For Market Analysis And Identifying New Opportunities In Ketabdaneh Based E-Commerce,17th International Conference on Management, World Trade, Economics, Finance and Social Sciences
ارائهشده در
مجموعه مقالات هفدهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی25 آذر 1403