چکیده مقاله
A persona in the fashion industry represents a comprehensive profile of a specific segment of a brand's target audience, designed based on real data about customer behaviors, needs, preferences, and attitudes This tool helps brands gain deeper insights into their customers and align their marketing strategies and designs with the audience’s expectations Given the dynamic nature of the fashion industry, personas are considered a strategic asset that facilitates product design processes, guides marketing strategies, segments the market, predicts consumer behavior, and enhances customer loyalty Additionally, employing personas promotes team alignment, supports sustainable fashion, and drives data driven product development Ultimately, personas are an essential tool for maintaining competitiveness and fostering innovation in this fast changing industry
کلیدواژهها
نویسندگان
Faezeh Rezaei
Master of Business Administration, E-Commerce Major, Khansar University, Isfahan Province, Iran.
Fatemeh Alikhah
Bachelor of Business Administration, Payam Noor University, Tehran Branch, Iran
شیوه ارجاع
Alikhah, Fatemeh,1403,Persona In Fashion Industry: Impact On Design And Marketing,17th International Conference on Management, World Trade, Economics, Finance and Social Sciences
ارائهشده در
مجموعه مقالات هفدهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی25 آذر 1403