چکیده مقاله
Nowadays, the digital economy encompasses the evolution of various economic activities, including developing, adapting, marketing, and consuming products and services, facilitated by Information Technology as a production component The digital era has experienced an increase in the development of new business models and methods and the implementation of inventions to products and services Inventors, scientists, and artists are extensively utilizing digital platforms to raise innovations, which has improved digital progress these investments must be preserved by Intellectual Property IP , as this is what will be regarded as a reasonable return for the time and resources used to create the inventions Intellectual Property is known as the formation of mind, which causes the creation of Intellectual Property Rights IPRs like trademarks, copyrights, patents, and trade secrets The remarkable development of e commerce has presented novel difficulties to intellectual property IP protection With the expansion of digital marketplaces, copyright and trademark infringements have grown more common On the other hand, the extensive use of e commerce in the digital era has caused a new difficulty in the enforcement of trademark rights, the multinational aspect of cyberspace has made it difficult to manage trademarks on a global scale This narrative aims to analyze the complex relationship between IP and the digital marketplace, mention available gaps and presents possible ways to reinforce IP protection
کلیدواژهها
نویسندگان
Mahdi Aliyari
Management Group, Business Management Department, Islamic Azad University, Central Tehran Branch, Iran
Delnia Mostafapour
Independent Researcher
شیوه ارجاع
Mostafapour، Delnia،1404،Intellectual property in digital marketplace and E-commerce: Legal challenges and solutions،هجدهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماع�
ارائهشده در
مجموعه مقالات هجدهمین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی31 اردیبهشت 1404