چکیده مقاله
Most definitions of customer loyalty focus on affection and degree of commitment towards a product, service, brand, or organisation and also Impulsive buying is rooted in consumer behavior and is a valuable concept in a market environment; because marketing managers can increase their sales and profitability by identifying the stimuli that affect impulse purchases The purpose of this study is to identify the mental patterns of customer loyalty in online shopping regarding the identification of factors affecting the impulse purchase using the Q method This research is in terms of purpose in the field of applied developmental research and in terms of data collection method is a combination In the stage of collecting opinions, the qualitative method has been used and in the stage of discovering mentalities, the quantitative approach has been used The method of data analysis in quantitative part was exploratory factor analysis by SPSS۲۷ statistical software The participants of this research are ۵۰ digital marketing experts based on the sampling pattern in Q method, ۱۵ of them were selected as samples After forming ۹۰ Q statements and distributing them among the participants, ۲۲ statements remained The results showed that four factors: Personality factors, Marketing agents, Economic factors, Individual situational factors
کلیدواژهها
نویسندگان
Amirmohammad Ramezani
Department of Chemical Engineering, Babol University of Technology, Babol, Iran
Amin Lotfalipour
Member of industrial engineering department,Islamic Azad university ,Science and Research Branch,Tehran ,Iran
Mohsen Taghavijeloudar
Department of Civil and Environmental Engineering, Seoul National University, ۱۵۱-۷۴۴, Seoul, South Korea
Arefeh Nazari manesh
Bachelor student ,Department of Industrial Engineering ,Islamic Azad university ,Science and Research Branch ,Tehran ,Iran
Poone Yaqoubnejad
Department of Civil and Environmental Engineering, Babol Noshirvani University of Technology, Babol, Iran
Mobina Yadegari
Bachelor student ,Department of Industrial Engineering ,Islamic Azad university ,Science and Research Branch ,Tehran ,Iran
Shaghayegh Zabihollahi
Department of Biology, University of Mazandaran, Babolsar, Iran
Hesam Shabanizadeh
Department of Chemical Engineering, Babol Noshirvani University of Technology, Babol, Iran
شیوه ارجاع
Lotfalipour، Amin و Nazari manesh، Arefeh و Yadegari، Mobina،1402،Identifying customer loyalty in online shopping regarding the factors affecting Impulsive buying using the Q method،پانزدهمین کنفرانس بین المللی مکانیک، ساخت، صنایع و مهندسی عمران
ارائهشده در
مجموعه مقالات پانزدهمین کنفرانس بین المللی مکانیک، ساخت، صنایع و مهندسی عمران30 بهمن 1402