چکیده مقاله
The human attempts ever directs to gain the most growth by the least facilities and ingredients This appetency Can be Called as Superior efficiency access, Mean while; effecieny is one of the most important indexes of operation evolution at economic units; Effeciency measurement is the most essential step for efficiency growth As for the importance industry at the Countries developments; So; marketing network companies; is so vital and important Similary; this research specifies the schema for evaluation and measurement of marketing network effeciency; by use of data analysis method The Present research is kind of utility research Also this research is Comparative – descriptive from data accumulation method This research statistical universe, includes 24 branches and 100 agency at Tehran – Iran insurance company finally; as for; accomplished of different DEA models the characteristic BCC modell; was Know as a Suitable one for Iran insurance marketing network efficiency
کلیدواژهها
نویسندگان
جسیم کرمی
Neobank Department, Sepehr Technology and Smart Solutions Company, Saderat Bank of Iran
Sayed Sajjad Imani
Neobank Department, Sepehr Technology and Smart Solutions Company, Saderat Bank of Iran
Mostafa Bahrami
Research and Development Department, Sepehr Technology and Smart Solutions Company, Saderat Bank of Iran
شیوه ارجاع
Karami, Jasim and Imani, Sayed Sajjad and Bahrami, Mostafa,1401,Assessing and prioritizing the relative effectiveness of marketing network in life insurance joint stock; Iran insurance company by applying Data Envelopment Analysis,The 13th International Conference on New Researches in Management, Economics, Accounting and Banking
ارائهشده در
مجموعه مقالات سیزدهمین کنفرانس بین المللی پژوهش های نوین در مدیریت، اقتصاد، حسابداری و بانکداری19 اسفند 1401