چکیده مقاله
The climate crisis is a critical challenge of our time, with over 70% of global greenhouse gas emissions attributed to household consumption decisions Advertising significantly influences consumer behavior and, consequently, consumption patterns, raising questions about its role in climate change This article explores the direct and indirect environmental impacts of advertising, including its carbon footprint and its influence on consumerism and materialism The study examines the advertising industry's greenwashing practices and the ongoing efforts to promote sustainable behaviors through green advertising By analyzing the complex relationship between advertising and climate change, this paper highlights the need for the industry to address its environmental responsibilities and contribute to mitigating the climate crisis
کلیدواژهها
نویسندگان
Narges Mahmoudpour
Allameh Tabatabaei University
شیوه ارجاع
Mahmoudpour, Narges,1403,The Role Of Advertising In Climate Change: Exploring Impacts, Challenges, And Opportunities For Sustainable Practices,4th International Conference on Management, Business, Economics and Accounting
ارائهشده در
مجموعه مقالات چهارمین کنفرانس بین المللی مدیریت، بازرگانی، اقتصاد و حسابداری31 مرداد 1403