چکیده مقاله
Purpose: Our aim was to understand the tourists' mental image of traditionalaccommodations in online media, and to explain the role of place representation in thesemedia and design a model for it Methodology: This research is an interpretive type andis based on grounded theory We collected the research data through in depth semistructuredinterviews with 32 tourists, experienced tour guides, content productionexperts, and managers of traditional residences and field observations We appliedCorbin and Strauss's innovative grounded theory to analyze the data and present thefinal theory Based on this method, we drew the research findings through open,centralized, and selective coding and presented them in a paradigm model consisting ofthree dimensions: conditions, strategies, and consequences Findings:The findingsinclude nine sub categories: cyberspace, place based representation, and culturaltourism, the geographical base of destination, managerial factors, tourist, placeevaluation, online interaction and exchange, and promotion of architectural tourism The mediated experience of place is the main category of this research that includessub categories A conceptual model was designed to explain the relationships betweencategories Originality: This study is one of the primary research in architectural tourism,which investigates the effect of traditional accommodations representation in onlinemedia on the tourist destination image Recognition of the effective architecturalcomponents in the representation of the buildings was rendered by explaining theformation of tourists' mental image of the traditional accommodations of Iran in onlinemedia Based on this study, tourism professionals and architects can understand tourists'perceptions and needs of traditional accommodations in online media
کلیدواژهها
نویسندگان
Faezeh Tavasoliara
Assistant Professor, Department of Architecture, Hamedan Branch, Islamic Azad University,Hamedan, Iran
Seyed Jalil Mousavi
Assistant Professor, Department of Architecture, Hamedan Branch, Islamic Azad University,Hamedan, Iran
شیوه ارجاع
Tavasoliara, Faezeh and Mousavi, Seyed Jalil,1403,The Role of Architectural Representation in OnlineMedia in the Formation of the Destination Image,Second International Conference on applied researches in civil engineering, architecture and urban planning
ارائهشده در
مجموعه مقالات دومین کنفرانس بین المللی تحقیقات پیشرفته در مهندسی عمران، معماری و شهرسازی20 آبان 1403