چکیده مقاله
In the implementation of internal marketing, organizations attempt to adopt a marketing approach in the internal environment to achieve employee’s satisfaction and then to achieve the other expected outcomes at the individual and organizational levels A review of past studies shows, although there has been a lot of research on internal marketing globally, but its activities and researches have focused mainly on front line service’s employees, and not be extended to other organizational sectors, and other industries such as manufacturing Given the above, the questions that arise are: Is internal marketing only for front line employees Can internal marketing be used in other organizational areas such as support and production in value chain Is internal marketing also used in the manufacturing industries Now, considering the importance of familiarizing enthusiasts and researchers with internal marketing activities and studies in various production and service organizations, and considering the need to be aware of internal marketing impacts on human resources, especially in other value added organizational activities beyond of frontline services, this research is on, to take a critical approach and evaluate the content of internal marketing literatures, and to review and analyze approaches and requirements to apply the concept of internal marketing and to the possibility of using it in support and production sections, as well as services front line, and using it in manufacturing organizations In this study, 131 articles, which included the study of the concept of internal marketing and the steps of implementing internal marketing, was reviewed The present study, by carefully reviewing the internal marketing literature, in addition will be useful for researchers interested in studying in this field, especially for those who are developing internal marketing processes in other sections beyond front line service staff and developing it in other industries such as manufacturing
کلیدواژهها
نویسندگان
Navid Mohammad Hoseini
Department of Environmental Science and Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Seyed Mansour Khoshkalam Soleymandarabi
Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran
Ahmad Tavana
Department of Environmental Science and Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Mohammad Ali Nasimi
Department of Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Masoud Kiadaliri
Department of Environmental Science and Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Rahmatali Saberi Haghayegh
Department of Management, Bandar Anzali Branch, Islamic Azad University, Bandar Anzali, Iran
Farid Gholamreza Fahimi
Department of Environmental Science and Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Aptin Rahnavard
Department of Environmental Science and Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Mehdi Nezhadnaderi
Department of Civil Engineering, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
شیوه ارجاع
Khoshkalam Soleymandarabi, Seyed Mansour and Nasimi, Mohammad Ali and Saberi Haghayegh, Rahmatali,1401,Internal marketing and manufacturing industries,Eleventh International Conference on Mechanics, Manufacturing, Industries and Civil Engineering
ارائهشده در
مجموعه مقالات یازدهمین کنفرانس بین المللی مکانیک، ساخت، صنایع و مهندسی عمران25 اردیبهشت 1401