چکیده مقاله
The purpose of the present study is to identify the motivators and the barriers of using Mashhad’s Bicycle Sharing System Bicycle sharing systems BSS are carried out in different ways, so each system has its own specific features and conditions The authors of this paper have used a qualitative approach with a thematic analysis method for an in depth analysis of the motivators and barriers of Mashhad’s BSS In this respect, the semi structured interviews were conducted with three groups of bike users, non users, and experts The number of the participants was 12, 18 and 8 individuals for each group, respectively In choosing the user and non user participants, different districts and occupations have been kept in mind Also, in the interviews with experts and managers, Snowball Sampling has been adopted After reaching theoretical saturation, the factors have been categorized into 7 different groups of themes, including cultural , environmental , economical , policy making and planning , functional , infrastructure , and comfort The results show that among non users, the complicated sign up process, lack of access to docking stations, and lack of awareness about the program are the most important barriers of using Mashhad’s BSS For users, program inefficiency and limited service hours were identified as the key barriers and environmental and health benefits as the motivators Finally, specialists and managers have pointed to factors such as policy making, raising awareness, cultural education, improving infrastructure, more funding and modern planning to encourage the general public to use the BSS system
کلیدواژهها
نویسندگان
Danial Jahanshahi
Department of Geography, Ferdowsi University of Mashhad, Mashhad, Iran
Omid Ali Kharazmi
Department of Geography, Ferdowsi University of Mashhad, Mashhad, Iran
Mohammad Ajza Shokouhi
Department of Geography, Ferdowsi University of Mashhad, Mashhad, Iran
شیوه ارجاع
Jahanshahi, Danial and Kharazmi, Omid Ali and Ajza Shokouhi, Mohammad,1396,How Barriers and Motivators can Affect Mashhad Citizens Usage of Bicycle Sharing System: A Qualitative Approach,اولین کنفرانس بین المللی و هشتمین کنفرانس ملی برنامه ریزی و مدیریت شهری,Mashhad
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی و هشتمین کنفرانس ملی برنامه ریزی و مدیریت شهری5 اردیبهشت 1396 · مشهد