The role of advertising strategy in supporting marketing performance (An analytical study of the opinions of a sample of workers at the Rayhana Karbala Hotel in the holy city of Karbala)

چکیده مقاله

The current research was concerned with studying the nature of the relationship and the influence between two variables represented by advertising strategy and marketing performance of a sample of workers in the Rayhana Karbala hotel in the holy city of Karbala and the nature of the answers was analyzed statistically through the SPSS statistical program to get to the fact of accepting or rejecting the two hypotheses of the research, which are the hypotheses of correlation and effect relationships, and through the statistical results, the two hypotheses was rejected based on the level Statistical significance The research reached a set of recommendations that Training hotel marketing managers to increase their knowledge of the factors affecting consumer and market behavior and provide them with modern methods and techniques that can be used in this field, and Pay attention to electronic marketing and benefit from the advantages and opportunities that this concept can provide

کلیدواژه‌ها

نویسندگان

Nagham Dayekh Abd Ali

College of administration and economic, Kerbala university, kerbala city, Iraq

Abeer M. Mahdi AL-shammari

Karbala university, faculty of tourism science, administration of hotel organization, kerbala city, Iraq

Muntadher kadhim shamran

Faculty member, Karbala University, Faculty of Tourism Science, Karbala, Iraq

Abd Ali, Nagham Dayekh and AL-shammari, Abeer M. Mahdi and shamran, Muntadher kadhim,1404,The role of advertising strategy in supporting marketing performance (An analytical study of the opinions of a sample of workers at the Rayhana Karbala Hotel in the holy city of Karbala),2nd international conference on the mutation of management science, economics and accounting,Sari

ارائه‌شده در

مجموعه مقالات دومین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری18 مهر 1404 · ساری