چکیده مقاله
Technology has become a part of all walks of life and across all business sectors, and even more so in banking Increased competition, changing business environment, globalization and advancement of information and communications technology are the important changes that have forced the banking and financial services to change Demand for financial services is changing rapidly Accompanying these changes is customer behavior regarding to these services They need to adapt to new banking environment Therefore, with the passing of the traditional banking to electronic banking, banks need new working system and strategies To attract and retain existing and new customers they need to employ innovative approach of conductive their business
کلیدواژهها
نویسندگان
مجید کریم زاده
Assistant Professor, Economics Department, Higher Education Complex of Saravan, Saravan, Iran
شیوه ارجاع
Karimzadeh, Majid,1400,Electronic Banking in India,1st international conference on the mutation of management science, economics and accounting,Sari
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی جهش علوم مدیریت، اقتصاد و حسابداری19 اسفند 1400 · ساری