چکیده مقاله
This research focuses on investigating the topic of loyal and non loyal customers, utilizing data mining tools such as clustering and scatter plots for analysis Using the RapidMiner software and python, customer information is input and preprocessed, followed by executing clustering on the data The objective of this project is to gain a better understanding of loyal and non loyal customers to develop customer friendly strategies aimed at increasing positive interactions with loyal customers Finally, the consumption of products in various regions and continents is examined, and the results of the analysis are presented using scatter plots
کلیدواژهها
نویسندگان
Mehran Akbarpour
Msc , Faculty of Industrial and Systems Engineering, K N Toosi University of Technology;
Amir Mahdi Ghoreishizadeh
Msc , Faculty of Industrial and Systems Engineering, K N Toosi University of Technology;
Mostafa Setak
Associate Professor in Department of Industrial Engineering, K N Toosi University of Technology;
شیوه ارجاع
Akbarpour, Mehran and Ghoreishizadeh, Amir Mahdi and Setak, Mostafa,1402,A Study on Customer Loyalty and Churn Based on the Purchased Items,The 9th International Conference on Industrial and Systems Engineering,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی مهندسی صنایع و سیستم ها21 شهریور 1402 · مشهد