چکیده مقاله
A copycat poses a serious challenge to brand name companies by affecting the quality of productsand damaging brand name companies’ reputation This study examines the impact of blockchaintechnology on the performance of one brand name company in a market with one copycat Using a gametheoretic model, we analyze how key factors, including customer perception, product quality, andcompetition, affect profits and decisions i e , pricing and information sharing level of supply chainmembers The results demonstrate that implementing blockchain technology can provide competitiveadvantages to the brand name company by ensuring the authenticity and traceability of its product Moreover, it can increase the profitability of the brand name company We further indicate that the levelof information sharing should be adjusted based on market conditions Specifically, when the market ishighly competitive regarding pricing, increasing the level of information sharing is not suggested Conversely, under intense competition on quality, the brand name company can benefit from raising thelevel of information sharing
کلیدواژهها
نویسندگان
Mohammad Hosein Asgharpour Sareshkeh
Department of Industrial Engineering, Yazd University, Yazd, Iran;
M. M. Lotfi
Department of Industrial Engineering, Yazd University, Yazd, Iran;
Maryam Johari
Faculty of Engineering, University of Isfahan, Isfahan, ۸۱۷۴۶ ۷۳۴۴۱, Iran;
شیوه ارجاع
Asgharpour Sareshkeh, Mohammad Hosein and Lotfi, M. M. and Johari, Maryam,1402,Combating copycat using blockchain technology: A game-theoretic model,The 9th International Conference on Industrial and Systems Engineering,Mashhad
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