چکیده مقاله
What is certain is that the world today is the world of media, image and media advertising Using image magic can create a positive or negative attitude in people In the same way, one can use the power of cinema and the film industry to create a positive image of a spatial place, which is called film tourism The present study deals with the issue of film tourism in the field of cultural tourism and the impact of Bollywood films after 1991 after the liberation and the new Bollywood in promoting the attraction of foreign tourists The author first provides a definition of what film tourism and cultural tourism are, then examines India's tourism situation, and finally analyzes Bollywood cinema In this research, using the content analysis method, six important Bollywood films named Dilwale Dulhania Le Jayenge 1995 , Rang de Basanti 2006 , Chennai Express 2013 , Goliyon Ki Raasleela Ram Leela 2013 , Rab Ne Bana Di Jodi 2008 , Bajirao Mastani 2015 have been examined
کلیدواژهها
نویسندگان
Maryam Alizadeh
Master student of Indian Studies, Faculty of World Studies, University of Tehran
شیوه ارجاع
Alizadeh, Maryam,1399,Investigating the role of Bollywood in the development of India's tourism industry after 1991,First International Conference on Management, Tourism and Technology
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی22 آبان 1399 · تهران