چکیده مقاله
the rapid evolution introduced by containerization has created the international globalization and trade In the current study these issues were highlighted to visualize the field reality of the services rendered by the container hauliers in West Malaysia Meanwhile, the container logistics service quality became more importance, its dimensions in terms of logistics efficiency may create competitive advantages and stimulates customer fulfilment, which in turn improves customer retention behavior Thus, many logistics companies were striving to build a long term profitable relationship with their customers Mainly, there is progressively intense and complex competition in today’s business environment The logistics service providers’ relationships with their existing and possible customers became increasingly vital to retain them specially, in the delivery service industry This study exposed that the Logistics Service Quality dimensions have positively influenced on customer retention and were statistically significant in all regions
کلیدواژهها
نویسندگان
Norhayati Binti Haji Shariff
Associate Professor, Programme of Maritime Management, Faculty of Maritime Studies, Universiti Malaysia Terengganu
Shaian Kiumarsi
Graduate School of Business, Universiti Sains Malaysia, ۱۱۸۰۰ USM
شیوه ارجاع
Binti Haji Shariff, Norhayati and Kiumarsi, Shaian,1399,The Effect of Logistics Service Quality on Customer Service Retention,First International Conference on Management, Tourism and Technology
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی22 آبان 1399 · تهران