چکیده مقاله
The purpose of this study was to investigate the effect of marketing strategies on export performance case study: manufacturing and exporting companies of Tehran's clothing industry The statistical population of this research is composed of all apparel workers in Tehran from 15 apparel companies Data were collected by a questionnaire from 287 people who were selected as samples SPSS and PLS software were used to analyze the data The results of the research showed that among the four strategies examined, only the effect of diversity strategy on the performance of export companies in the clothing industry of Tehran was significant and the strategies of concentration, differentiation, and cost leadership on export performance of these companies were not significant
کلیدواژهها
نویسندگان
Narges Hosseini
Department of management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
Ghasem Bakhshandeh
Department of management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
شیوه ارجاع
Hosseini, Narges and Bakhshandeh, Ghasem,1400,Considering the Effect of Marketing Strategies on Export Performance (Case study: Manufacturing and Exporting Companies of Tehran Garment Industry),Third International Conference on Management, Tourism and Technology
ارائهشده در
مجموعه مقالات سومین کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی28 آبان 1400