Amirreza Asadimoayed

The Impact of Digital Channels on Sales Performance in B2B Marketing: A Case Study of Baharan Industrial Town

The rapid expansion of digital technologies has fundamentally transformed industrial marketing and sales…

The Impact of Message Attractiveness, Clarity and Memorability on Brand Awareness in Digital Marketing

This study aims to examine the impact of message attractiveness, message clarity, and message memorabili…

The effect of trust and brand engagement on purchase intention (Case Study: Clothing Industry)

Brand trust and engagement are key factors in shaping customers’ purchase intention This study aimed to…