e-Loyalty

A Model of E-Loyalty and Word-Of-Mouth Based on E-Trust in E-BankingServices (Case Study: Mellat Bank)

Customers extend robust trust to a business when they believe the business puts their interests first Good experience of banking services and recomme…

A Comparative Investigation of the Impact of E-Marketing Competitive Strategies on E-Loyalty with Focusing on Porter's Model

Nowadays, in the goods and services market, retaining existing customers is more profitable than attracting new customers Since latter costs more tha…