Personalization

The Use of Personalization Techniques for Prioritization of Service Offering to Web Users According to Their Need( OWUAT )

Recently, users exploit web mining techniques for various reasons such as web content search, exploring the existing links in web pages, and discover…

The Role of AI-Driven Personalization in Shaping Consumer Preferences

Feasibility Study and Implementation of Automated Airline Ticket Reservation and Its Impact on Sales and Customer Satisfaction

This study investigates the feasibility and implementation of an intelligent automated reservation system in airline ticketing platforms and examines…

The Impact of Digital Marketing on Customer Loyalty in E-commerce Businesses