Word of mouth

Targeted Advertisement in Social Networks using Recommender Systems

Within the emergence of social web web 2 0 , new platform in technology named social networks, brought in to being Social networks SN become more cro…

A Model of E-Loyalty and Word-Of-Mouth Based on E-Trust in E-BankingServices (Case Study: Mellat Bank)

Customers extend robust trust to a business when they believe the business puts their interests first Good experience of banking services and recomme…

The Effect of Destination Image on Tourist Satisfaction, Intention to Revisit and WOM: An Empirical Research in Foursquare Social Media

Creating positive image of the destination through internet and social media and improve the image can affect tourists satisfaction and their intenti…