چکیده مقاله
In this research, the aim is to identify the key success factor,The effect of product authenticity,in internet marketplaces Digikala com is a study case The marketplace is a platform that allows the user to buy from several different suppliers In fact, managing a online marketplace does not need to have the goods that it sells, but business Working in this space by providing the inventory of other sellers and facilitating the possibility of buying these goods by Customers flow The expansion of competition in the online stores has caused companies to know the factors of success one of the important factors out of hundreds of them is product authenticity we want to see the importance of this factor In this research,we used questionnaire tools We collected field data using the library research method 40 Digikala sellers in Tabriz,Iran have been investigated by using SPSS software and T test in order to examine the main purpose of research which is product authenticity
کلیدواژهها
نویسندگان
Hamed Ghafooriannasab
Master's student in business management ,Department of Management,Tabriz university,Tabriz,Iran
شیوه ارجاع
Ghafooriannasab, Hamed,1402,The effect of product authenticity on the success of Market Places,The 5th National Conference on Management and Electronic Commerce,Tehran
ارائهشده در
مجموعه مقالات ششمین کنفرانس ملی مدیریت و تجارت الکترونیک30 شهریور 1402 · تهران