چکیده مقاله
In the last three decades, development of new information and communication technology has affected the methods of bank services to the customers The points that arevery important to notice are active and provident characteristics of electronic banking in comparison to traditional banking, but despite positive characteristicsof electronic banking, it does not have any dependable place among customers yet In this regard, present research offers a compound model of traditional and onlinefactors effects on customers trust in electronic banking and widespread advertisements For this purpose, we have used a standard questionnaire on the basis ofLikert dividing 383 customers of Iran Mellat bank branch in Shiraz have been tested randomly Information analyses have been done with the method of descriptiveand deductive statistics and using statistics software Amos20 The results show that both traditional and website bank characteristics influence customers trust inelectronic banking, also the coordinator role of traditional services quality in relation with traditional characteristics with trust in electronic banking was rejected
کلیدواژهها
نویسندگان
Zahra Sadat Saneian
Iran, Master of business administration in Isfahan University
Ali Sanayei
Iran, Faculty member of management department in Isfahan University
شیوه ارجاع
Saneian, Zahra Sadat and Sanayei, Ali,1393,Analysis of Traditional Attributes and Website Attributes in Order to ImproveCustomers Trust in Electronic Banking(The Case of Customers of Mellat Bank,Iran, Shiraz Branch),8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد