چکیده مقاله
The open and global nature of the Internet as a transaction infrastructure create uncertainty around on line transactions, and this poses trust and risk as crucial elementsof e transaction In this study, we examine an important factor that affects consumers’ acceptance of business tocommerce B2C and the antecedents of consumer trust onInternet consumer behavior Inadequate protection of personal data, credit card information creates barriers to information exchange and raises risk levels All of thesestress the roles of trust and risk in promoting e transactions for successful e commerce This research evaluate the role of secure socket layer SSL , presence of Https:// URLs and Perceived Privacy Protection PPP on Internet consumer behavior and this is causal research In this evaluation we use trust based consumer decision making model, datas collected from 420 Internet consumers via questionnaire tool and for test the proposed model using a Structural Equation Modeling technique with by LISREL 8 54 software The results of the study, show that Perceived Privacy Protection PPP , Perceived Security Protection PSP have strong impacts on Internet consumers' trust and perceived risk Internet consumers' trust and perceived risk have strong impacts on their purchasing intention
کلیدواژهها
نویسندگان
Tayebeh Mosavi
Visiting Lecturer PNU DourodPayam noor University of Dourod
شیوه ارجاع
Mosavi, Tayebeh,1393,Investigate the Role of Secure Socket Layer (SSL),Presence of Https:// URLs Protocol and PerceivedPrivacy Protection(PPP) on Internet ConsumerBehaviour,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد