چکیده مقاله
Today, trust has become one of the main concerns of the electronic business in Iran The role of trust especially in electronic businesses which directly deal with selling physical goods through internet is a lot more evident Reviewing literature shows that several factors affect establishing of trust in potential customers Since trust establishment needs to be noticed in each triple stages of an electronic purchase before, during and finally after purchase In this study by using field research , the importance of influential factors affecting the potential customers in three stages of an electronic purchase is determined Based on the results from conducting the research, the certainty of traceability of the purchase with importance factor of 85 97% in pre purchase stage, safety of transactions and the time of delivery of goods with the importance factor of 85 67% in the middle stage of the purchase and receiving a fault free and undamaged good with the importance factor of 89 55% in the post purchase stage make up the top three most important factors
کلیدواژهها
نویسندگان
Mozhdeh Sadighi
Department of Information Technology Management, Tehran University, Tehran, Iran
Mohammad Mahdi Ghobadi
Department of Computer Engineering, Mazandaran University of Science and Technology, babol, Iran
Seyyed Hossein Hasanpour Matikolaee۳
Department of Computer Engineering, Islamic Azad University, Science and Research Branch, Amol, Iran
شیوه ارجاع
Sadighi, Mozhdeh and Ghobadi, Mohammad Mahdi and Hasanpour Matikolaee۳, Seyyed Hossein,1393,Identification of Main Factors Affecting Trust and Determination of theirImportance in Electronic Businesses in Iran,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد