چکیده مقاله
Purpose This study aims to explore potential mutually beneficial Malaysia Middle East partnership through the seeking for factors affects firm’s performance Design/methodology/approach – A survey was conduct to analysis Malaysian firms that have ventured into nations surrounding the Persian Gulf Both large sized firms and SMEsare pursuing business opportunities in the region The data was collected using highly structured surveyquestionnaire and was addressed to the top management in the company A total of one hundred and twenty useful returns were received Findings – The perceived performanceis rather modest and analyses revealed there are no significant differences in export performance arising from differences in firm’s characteristics However, the results showed there is significant difference of industry in non economic measure of exportperformance and another exceptionrelates to entry mode that can explain the variation in export performance Research Limitations/Implications – The restricted number of firms which may not be representatives of Malaysian exporters as well as crosssectional nature of the study The results raise our understanding of therelationship between firm’s characteristics and export performance The results emanate from its expected theoretical implications to knowledge and practical implications to business and public organization It lends support to the firm’s performance andenhances their export marketingknowledge with useful implications for international marketing Originality/value – The results support the proposition fromdeveloping countries which depends on firm’s characteristics particularly industry and entry mode influence export performance
کلیدواژهها
نویسندگان
Mina Behyan
Management Research Institute, Isfahan University, Isfahan, Iran
شیوه ارجاع
Behyan, Mina,1394,Analyzing factors affecting export performance of manufacturing firms,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism27 فروردین 1395 · اصفهان