چکیده مقاله
Recently many companies in Iran use tele marketing to introduce their products These companies need to know their best target to following them over seasons andyears for more sales This paper introduce a simple and good method to predicate behavior of customers based on priorcustomer’s actions First of all, a dataset of customer action should be made and then preprocessed to reduce its attribute and dimension Then a neural network will be made based on selected features to predicate sale action of customers Finally an evolutionary algorithm like genetic can be used to findfeature of customers who will buy products more This method evaluated by Portuguese Bank Tele Marketing dataset Results show it simply can find best customers in this case study It’s highly recommended to companies that use this method for reduce their marketing costs and have better performance
کلیدواژهها
نویسندگان
بهزاد سلیمانی نیسیانی
Ph D Candidate Department of Computer & Electrical Engineering University of Kashan Ghotb Ravandi Blvd , Kashan, Isfahan, Iran
Shima Ghezelbash
Master Department of IT Management University of IAUT Tehran, Iran
شیوه ارجاع
Soleimani Neysiani, Behzad and Ghezelbash, Shima,1394,Best Marketing Targets for E-Commerce,9th International Conference on e-Commerce with focus on E-Business,Mashhad
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