چکیده مقاله
Although many scholars had proposed lots research results about online shopping, but they are quite vague that enterprises are hard to practice it Hence, this researchobserves the online store policies, services, functions, and activities among 17 online shopping platforms in Taiwan, China, and Hong Kong And, this research 1 finding online stores assessment items by literature review; 2 establishing online shopping platform selecting decision table ; 3 applying Fuzzy Delphi and Multiple Attribute Decision Making to decide the priority of selecting decision categories Thisresearch result can translate vague concept into physical principle, and even assist enterprise to select online shopping platform
کلیدواژهها
نویسندگان
Te-King Chien
Department of information management National Formosa University Yunlin, Taiwan
Hon-Yu Ma
Ten In Food Co , Ltd Business Division Chiayi, Taiwan
Ya-Chi Kao
Department of information management National Formosa University Yunlin, Taiwan
شیوه ارجاع
Chien, Te-King and Ma, Hon-Yu and Kao, Ya-Chi,1394,Dilemma in online shopping How to select online shopping platform,9th International Conference on e-Commerce with focus on E-Business,Mashhad
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