چکیده مقاله
E tourism industry is blood of economic Tourism industry in Iran are a vital part of the country’s wealth creation and for economic This paper is to focus on e‐marketing strategy' effective elements in E tourism industry, from theoretical factual and practical perspective In addition, research focus is on Airlines, tour operator, chain hotels, and Iran It aims to show various possibilities to enhance the company’s e‐marketing strategy and successfully performance of e‐marketing strategies with recognizing effective elements and their important This study contributes to the knowledge body on E tourism industry by having a better understanding of e marketing strategy elements that are crucial for E tourism industry to assist in the country economy
کلیدواژهها
نویسندگان
Meisam Karami
Faculty of Management, 81310University Technology Malaysia UTM , Skudai, Johor Bahru, Malaysia
Hamideh Salimianrizi
Master of Marketing Management, Faculty of Administrative Sciences & Economics, University of Isfahan, Iran
Fatemeh Yarkarami
Faculty of Humanities, Islamic Azad University of Kermanshah, Iran
Ali Akbar Hozhabri
PhD student, Faculty of Management, Universiti Teknologi Malaysia UTM
شیوه ارجاع
Karami, Meisam and Salimianrizi, Hamideh and Yarkarami, Fatemeh and Hozhabri, Ali Akbar,1394,Effective elements of E-marketing strategy in Iranian E-tourism industry,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism27 فروردین 1395 · اصفهان