چکیده مقاله
Prioritization of Business to Business International Internet Marketing Critical Success Factors B2B IIM CSFs has a high impact on internet business management This studyaims to evaluate and rank the high cited B2B IIM CSFs that are determined by Riyad 2002 We apply Fuzzy AnalyticHierarchy Process FAHP as an effective solution for resolving the uncertainty and imprecision in the evaluation of CSFs’ competitiveness The subjective pairwise comparison of CFS is conducted by expert and through linguistic variables A Fuzzification method α cut based method is utilized toprevent the controversial of fuzzy number ranking process where the fuzzy judgment matrix is reconstructed into aninterval fuzzy judgment matrix The results show that the FAHP is an applicable method for evaluation and ranking of CFSs The external factors are the most important category in B2B IIM success followed by marketing, global, web site and internal categories
کلیدواژهها
نویسندگان
Adeleh Asemi
Department of Artificial Intelligence University of Malaya Kuala Lumpur, Malaysia
Ali Alibeigi
Faculty of Law University of Malaya Kuala Lumpur, Malaysia
شیوه ارجاع
Asemi, Adeleh and Alibeigi, Ali,1394,Evaluation of B2B IIM Critical Success Factors Using a Fuzzy Decision Analysis Method,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism27 فروردین 1395 · اصفهان