چکیده مقاله
Why managers in electronic commerce investment projects should pay attention to real options logic when they operate in unpredictable environment Whether existing of real options’ thinking in these kinds of investments led to better performance and enables firms to manage, handles uncertainty andrisk effectively, and minimizes any unexpected results Which kind of uncertainty will reduce by using real options thinking In the present study,we explore how real options’ thinking has been conceptualized in the information technology and electronic commerce investment decision processes that are subject to multiple sources of uncertainties Finally, we show that real options reasoning doesnot always enhance project performance underconditions of higher uncertainty We conclude with implications for future empirical research hope that our study stimulates future work on real options and electronic commerce investment
کلیدواژهها
نویسندگان
Asghar Afshar Jahanshahi
Department of Industrial & System Engineering, Pontificia Universidad Catolica de Chile, Chile
Stephen X. Zhang
Department of Industrial & System Engineering, Pontificia Universidad Catolica de Chile, Chile
Khaled Nawaser
Department of Management, Payame Noor University, Iran
شیوه ارجاع
Afshar Jahanshahi, Asghar and Zhang, Stephen X. and Nawaser, Khaled,1394,Role of Flexibility in Electronic Commerce Investment,9th International Conference on e-Commerce with focus on E-Business,Mashhad
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