چکیده مقاله
The pervasiveness of Social Networking Site SNS has sparked many researchers and practitioners’ interest in the individuals’ behavior on these networks Founded onsocial exchange theory SET , the contributions to theory are an expanded SET model with greater explanatory power and a better understanding of the uniqueness of SNSs compared to other information systems Social commerce has quickly emerged as a new area, suggesting the potential impacts ofsocial media and social networking technologies and services in shaping commercial channels on and off the Internet Within the framework of social media, information can be used both in verbal and multimedia form Social Media Marketing is Successful strategies for you and your company Communication on social media is usually networked worldwide and creates new interaction opportunities for both users and companies There is often uncertainty about which aims should be pursued through social media This essay starts by providing a brief overview of social commerce researchand practice to date in light of the wide attention it has drawn in the industry Then, we propose a research framework withan integrated view of social commerce that consists of four key components: business, technology, people, and information
کلیدواژهها
نویسندگان
Masoud Pourmeidani
Department of Information Technology Engineering E_Commerce University of Maybod Maybod , YAZD , IRAN
شیوه ارجاع
Pourmeidani, Masoud,1394,Social Networking and Social E-commerce,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism27 فروردین 1395 · اصفهان