چکیده مقاله
The study aims to investigate the influencing mechanism of customer orientation on e customer engagement relationship outcomes through perceived support for customer A total of 525 responses to a survey were collected from e shoppers in china The results showed that customer focus and customer feedback have a positive effect on perceived rapport and perceived support for customers, which in turn positively influence e customer engagement relationship outcomes i e , online review, word of mouth and customer commitment The findings of this study imply that the e retailers need to develop appropriate systems and measures to encourage online service workers’ customer orientation behaviors which are the competitive attributes when it comes to e customer commitment and e customer engagement behaviors
کلیدواژهها
نویسندگان
Liping Yan
School of Management and Economics, Beijing Institute of Technology, Beijing, China
Xiucun Wang
School of Management and Economics, Beijing Institute of Technology, Beijing, China
شیوه ارجاع
Yan, Liping and Wang, Xiucun,1395,How to Promote e-Customer Engagement Relationship Outcomes: the Role of Perceived Support from Customer Orientation,10th International E-Commerce Conference ECDC2016 with an approach to E-Tourism,Isfahan
ارائهشده در
یازدهمین کنفرانس بین المللی تجارت الکترونیک ECDC201727 فروردین 1395 · اصفهان