Customer Orientation

How to Promote e-Customer Engagement Relationship Outcomes: the Role of Perceived Support from Customer Orientation

The study aims to investigate the influencing mechanism of customer orientation on e customer engagement relationship outcomes through perceived supp…

Customer Relationship Management and its use in Insurance Industry

In today s world we should speak about the mature and developed markets which have different features compared to the previous ones, and can point ou…

Investigating the impact of customer orientation on the quality of customer relationship management and customer loyalty