چکیده مقاله
This study investigates the pricing competition between green store brands and non green national brands within a dual supply chain channel In this topology, one retailer introduces a green store brand, leveraging its degree of greenness to appeal to environmentally conscious consumers In contrast, the other retailer, which does not produce a store brand, uses advertising as a demand booster for its non green national brand The manufacturer acts as the market leader, while the retailers function as followers in a Stackelberg game framework, where hierarchical interactions shape pricing and advertising strategies Additionally, A Nash equilibrium approach is used to model the competitive dynamics between the two retailers This analysis aims to reveal optimal strategies under different market conditions, providing insights for balancing sustainability with economic profitability in competitive retail environments
کلیدواژهها
نویسندگان
Ali Allah Bakhshi
Undergraduate Student, Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan, ۸۴۱۵۶ ۸۳۱۱۱, Iran
Parisa Assarzadegan
Assistant Professor, Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan, ۸۴۱۵۶ ۸۳۱۱۱, Iran
Ramtin Askari
Ph D student, Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan, ۸۴۱۵۶ ۸۳۱۱۱, Iran
شیوه ارجاع
Allah Bakhshi, Ali and Assarzadegan, Parisa and Askari, Ramtin,1403,A Game Theoretic Approach for Analyzing the Pricing, Greening, and Advertising Strategies Considering the Competition Between National Brand and Green Store Brand,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز