چکیده مقاله
The development of mobile technology has changed the traditional financial industry and banking sector While traditional banks have adopted artificial intelligence AI techniques to deepen the development of mobile banking applications, due to this the current literature lacks research on the use of AI based constructs to investigate users' mobile banking application adoption intentions The results show that intelligence and anthropomorphism increase users’ willingness to adopt mobile banking apps through task technology fit TTF and trust However, higher levels of anthropomorphism enhance users’ perceived cost In addition, both intelligence and anthropomorphism have insignificant effects on perceived risk
کلیدواژهها
نویسندگان
Ali Sanayei
Professor, University of Isfahan, Isfahan, Iran & Visiting Professor, University of Illinois, Chicago, USA
Arash Adelpanah
PhD Candidate in Business Management of IAU & ITM Research Group University of Isfahan
شیوه ارجاع
Sanayei, Ali and Adelpanah, Arash,1403,AI Evolution in Your Hands: Investigating the Impact of Users' Perception in the Evolutionary Process of Artificial Intelligence in Mobile Banking Applications,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز