چکیده مقاله
The burgeoning developments in Avatar technology signify substantial progress in the realms of digital marketing, social connectivity, and user interaction As avatars transition from rudimentary representations to sophisticated digital entities, their applications are proliferating across various sectors The present study conducts a thorough review of existing research focused on avatars and their interplay with augmented reality AR and virtual reality VR technologies This investigation encompasses contemporary themes pertinent to avatars, a detailed exploration of the diverse categories of avatars, the distinct attributes associated with avatars, and the domain of avatar marketing It elucidates the relationship between avatars and branding, examining how avatars can be effectively utilized within augmented and virtual reality technologies, and ultimately delineates the potential and future applications of avatars The objective of this research is to serve as an appropriate reference within the avatar domain and to furnish a foundational platform for subsequent inquiries in this area In light of the escalating significance of avatars in digital existence and social interactions, this paper endeavors to present a comprehensive and precise repository of information that may assist scholars in acquiring a deeper comprehension of this phenomenon, thereby catalyzing further investigations into avatars and their implications on various facets of human life
کلیدواژهها
نویسندگان
Zahra Sanaiyan
Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
Azarnoush Ansari
Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
شیوه ارجاع
Sanaiyan, Zahra and Ansari, Azarnoush,1403,Avatars and Marketing: A Revolution in Virtual Augmented Reality Experiences,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز