چکیده مقاله
Deep Fake technology is among the most pronounced advances in AI, deep learning, and even broader technology Within the last couple of years, one of the most important application areas has been developing in marketing and advertising It also provides the way to personalized advertisement and audience participation, namely, by creating genuine but false content However, this technology is not free from several ethical and security challenges in the context of its use The review article covers consumer deception, violation of privacy, reputational damage to individuals and brands, discrimination in advertising, security threats including identity theft, manipulation of contents, cyber attacks on advertising systems, and personal data misuse It discusses the methods and tools that may alleviate such challenges: Deep Fake detection techniques, ethical standards, regulatory measures, and public education In particular, this work underlines the integration of technology, ethics, and regulation, giving some recommendations on the responsible and secure use of Deep Fake in digital advertising
کلیدواژهها
نویسندگان
Reyhaneh Bidram
Master of Business Administration, Department of Management, Islamic Azad University, Najafabad Branch, Najafabad, Iran
Poroushat Azizkhani
BA, Student on Business Administration, Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran
شیوه ارجاع
Bidram, Reyhaneh and Azizkhani, Poroushat,1403,Ethical and Security Challenges of Using Deep Fake Technology in Advertising and Digital Marketing,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز