چکیده مقاله
Nowadays, Artificial Intelligence AI is an integral part of the day to day operations of any Small and Medium sized Enterprises SMEs especially in E businesses While artificial intelligence applications are becoming ever more important in E business operations, but there is a lack of research in this area to investigate whether and how E business react to artificial intelligence Thus to fill this gap, this research carry out the role of artificial intelligence adoption on the E business in Iranian SMEs The findings will contribute to a better understanding of the factors that promote E business in SMEs and inform strategies for achieving sustainable growth The results reveal the significance of the fit between artificial intelligence adoption and E business in SMEs This study provides the first empirical evidence regarding the E business reaction to artificial intelligence in Iranian SMEs It encourages future research to examine role of artificial intelligence in metaverse
کلیدواژهها
نویسندگان
Mohammad Fotouhi Ardakani
PhD Student in Business Management, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Iran
Ali Sanayei
Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Iran
شیوه ارجاع
Fotouhi Ardakani, Mohammad and Sanayei, Ali,1403,How Does Artificial Intelligence (AI) Adoption Impact the E -business?,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز